Starting a Beverage Company?
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The right beverage distribution partners can make or break a drink brand. The wholesale distribution industry makes things work in the economy.
Distributors bring together products from many manufacturers and distribute products to many retailers. Centralized distribution reduces the number of necessary contacts between manufacturers and retailers. Beverage distributors are the fastest way to get the beverage on the shelves of major retailers...in many instances it is the only way. Some distributors have great relationships with their retailers and are able to get instant distribution into thousands of accounts provided the brand will provide the necessary marketing support the new beverage.
There are thousands of distributors that represent different types of beverages major soda and water distributors, wholesalers, beer distributors, and small distributors. Many distributors will at least evaluate the product, but the final decision will ultimately rest on a few key factors. The product must have enough margins in it so that it is profitable for both the distributor and the retailer. A distributor would favor a product with a sales history. However, at the end of the day, distributors want a product with a fast turnover that will add to their bottom line.